Let us find what’s slowing you down.

Jim Thomas spent five years serving in the U.S. Army before entering the construction industry, starting as an installation foreman and learning the business from the ground up. That experience eventually led him to establish and operate his own remodeling business for eight years before moving into operations management at Floorline South, a commercial and industrial flooring contractor serving customers nationwide.

Over nearly two decades in construction and business operations, Jim has experienced firsthand the challenges that slow companies down: inefficient processes, communication breakdowns, overloaded managers, and critical information scattered across phone calls, text messages, and people's memories.

Those experiences shaped a simple belief: business owners should spend more time running and growing their businesses, and less time chasing information and managing preventable problems.

At Steelroot, Jim draws on his practical experience to identify operational bottlenecks, uncover their underlying causes, and develop targeted solutions that save time, reduce complexity, and improve performance. His approach is straightforward: understand how a business actually operates, find what's getting in the way, and fix what matters.

Archer Coppedge is the technical backbone of Steelroot. With a CompTIA A+ certification, a Master's degree from Tennessee Technological University, and years of hands-on IT experience, he brings the technical expertise needed to turn practical ideas into reliable, working systems.

His philosophy is straightforward: the measure of good technology isn't what you build — it's whether the person using it is better off.

That belief shapes how he approaches every project, from understanding a client's needs to designing solutions that remove complexity rather than create more of it. At Steelroot, Archer develops the technical infrastructure, integrations, and automations that help businesses operate more efficiently without requiring their owners to become technology experts.

Archer grew up in East Tennessee and still calls Maryville home with his wife. Outside of work, he enjoys camping in the mountains, spending time in his workshop, and serving his community through Fire on the Mountain Church Ministry.

Where Jim brings the operational experience of the field, Archer builds the infrastructure underneath it. Together, they connect real-world business challenges with practical technical solutions.